Of course, as all market research it has to be taken with a grain of salt, but still, some quite interesting claims here.
Russian market research company
J'son & Partners Consulting estimates that 440,000 e-reader devices will be sold in Russian in 2010. They claim that in 2007 numbers were in thousands, in 2008 around 60,000, while in 2009, despite the global crisis, the market exploded to 250,000 units. In the first half of 2010 alone 180,000 devices were sold (85K in Q1 and 95K in Q2).
Small internet shops and specialized electronics shops account for more than half of the sales. However, in the last year some big consumer electronics chains started to show interest as well.
The market share by manufacturer is as follows:
1. 40% Pocketbook
2. 29% Sony
3. 12% Lbook
4. 9% ORSiO
5. 5% Explay (TXT.Book)
6. 5% Others
In June, the most popular models went for 8000 to 16500 RUR (approx $250 to $530). The company thinks that in 2011 the prices will fall significantly (to 6000-7000 RUR) due to increased competition between screen makers.
Via
Compulenta
Very interesting numbers, especially considering the fact that Sony
does not officially sell readers in Russia. Oh, and I liked the stats so I made a little pie chart
