Hey JSWolf,
Problem is, you are unable to pay to remove the ads on this Waterstones version of the Paperwhite. They have an exclusive deal with Amazon to display their own ads - and you can't get rid of them.
https://twitter.com/Waterstones/stat...84670203547649
It's recently been announced that they have no interest in removing it.
So, as you can see, I'm stuck with a Waterstones screensaver that I can't remove.