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Originally Posted by astra
On the other hand people who are not into ebooks right now, they have no idea about indies (so right now indies do not have their attention anyway) but when they will be introduced to ebooks by Big Pub they might inadvertently come across something new, aka indie, and decide to give it a go?
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Inadvertently? That may be a very narrow window of opportunity... and narrowing all the time.
For example, new readers will go to Amazon.com and see ads for the Big Pub books first, or more likely exclusively. Pick up a Nook, and in the bottom color screen you see ads for major novels, DVDs, etc. How many indie authors are going to appear in those high-visibility areas? Not many. How many people will go looking for them, when all of this Big Pub material is being pushed at them as soon as they arrive? People go for the easy fix, and most of them are likely to not look much further than the first phananx of products they see.
Quote:
Originally Posted by Barcey
I think there is a big opportunity for Indie's in 2010 and beyond. Not all Indie's but those that find a model that works to grabs the potential market. I can see specialty blogs becoming more important where people review books from a specific genre and people browse them for book recommendations. If they convert this to a small "ebook publishing house" they can create a market...
I'm confused what massive marketing that you see from them? The only large scale advertising campaign I've seen from them have been for established author's like Dan Brown.
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So far, there has not been much... because so far, Big Pub hasn't committed itself to e-book sales. But as they enter the market, they're going to make every effort to make sure they make some money off of it, which means sales.
Want an example? Go to B&N's front page and look at the items that scroll by in front of you. Those aren't indie titles there, those are Big Pub products, and you'll see them first.
Yes, blogs and portals will help indies get web-time... but only if customers use them, as opposed to going to B&N or Amazon and just picking the first of the advertised items they are shown. Will the blogs and portals be enough? Will casual readers use them?