I wouldn't call it a Mickey Mouse thing. It is after all better built than any of the other current E Ink eReader offerings from Sony, Kobo, and B&N. It might be considered less feature rich than most, but that was by design and due to the loud outcry from diehard Kindle fans who voiced their concerns against a touch screen reader and against a reader without page buttons. At $80 compared to the $130 to $150 offerings by the other major brands, you get a scaled down reader that fits the needs of those who want it. That is hardly Mickey Mouse!