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The e book market is fractured and likely to remain so. At one end is me, with my PRS-300 which lasts a long time, but doesn't display much and only in grayscale. At the other end are the tablets which don't last so long, but display in color at high resolution. Developing for both simultaneously easily is about impossible, since layout issues by themselves make it very difficult. The tablets can be laid out like regular books or magazines, but the lower end is entirely different. Columns, pull quotes, etc for my 5" reader make no sense.
It wouldn't be so hard if there were any real standardization in how real readers work. Each has several weird tweaks. So I sort of feel for them. But when you want to self publish, you are saying you can be author, proofreader, editor, marketer, typesetter and publisher all at once. If you are going to go that road you shouldn't gripe at the load.
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