I suspect it mostly concerns people who only see e-ink readers in passing, and they wonder if they could get used to it.
I think I recall one person here at MR say that the black flash annoyed them so much they returned their reader, but other than that, almost everyone says, "I noticed it for two minutes when I first got the device, and never thought about it again."
However, page turn rate for trying to skip past multiple pages is annoying. It never bothers me when reading (except for some badly-formatted PDFs, where the reader can take upwards of 5 seconds to flip the pages), but it can bother me when I'm trying to find a section. (I suppose a reader with search would fix that. Hm. May look into Aztak's Pocket Pro soon.)
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