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Old 12-02-2012, 09:44 PM   #306
elcreative
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Join Date: Dec 2007
Device: PRS505, 600, 350, 650, Nexus 7, Note III, iPad 4 etc
Quote:
Originally Posted by kennyc View Post
Latest numbers...claim is Apple has lost 14%


http://www.tomshardware.com/news/And...ket,19375.html
Love the use of "Google's Android Platform." Thought Samsung has a platform, HTC has a platform, Apple has a platform etc but Google has very little platform as yet... it has a free operating system scattered over many individual manufacturers' hardware (many with device to device to software incompatibilities) but hardly a great revenue earner (that may yet change but so far hasn't). And as HM says... market share isn't everything especially when the market expansion is ignored...

Just an example not based on researched data but should show the difference...

Company Z have 69% of a market of 1,000,000 units and the rest is split amongst others - that equals sales of 690,000 units.
Now a year later Company Z now have only 55% of the market but that market now consists of 2,000,000 units so that equals sales of 1,100,000 units so market share has dropped but real, cash earning sales have risen whereas many competitors are buying market share at the expense of making any profit... Company Z shakes in boots and uses some of its cash reserves on research for next great product...
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