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Geographical restrictions and the difference of formats may put someone that does not want to bother with those off. My mom goes for a walk to the library every week to borrow up to 11 books a week, I asked her If she wanted a kindle. She said that the titles she would read wouldn't be free.
It makes sense to just borrow free from the library especially if they have what you want to read. I on the other hand, never read much paper books. Before I got my kindle, I only read articles online or 1 paper book a year.
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