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Tag Line
Plug into the UpWordly Mobile revolution.
plug into - signifies openness, an invitation to join.
UpWordly Mobile - Wordly captures the idea of books, and Mobile captures the device (phone /reader) segment. Taken together, this is of course a variation of "Upwardly mobile". Folks on this forum are most likely to be early adopters or at least in-the-know of the latest.
revolution - There is chaos and confusion ( e.g. format wars), but one hopes that there will be standardization and stability.
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