Revolutionary Plastic Electronics Technology
Plastic Logic’s display technology, first developed at Cambridge University, uses highresolution transistor arrays on flexible plastic substrates, manufactured at a low temperature. The promise of plastic electronics is to disintermediate the traditional silicon based semiconductor industry with components and products that are lighter, less expensive, and more environmentally friendly. Plastic electronics technology has broad applicability across many markets. IDTechEx, an industry research group, estimates the plastic electronics industry will be a $30 billion market by 2015.
“Plastic Logic is really innovating on two fronts that represent major market opportunities. We have created fundamentally advanced plastic electronics technology, enabling us to develop reading devices that will transform the way we publish, distribute and consume content,” said Archuleta.
Plastic Logic’s go-to-market strategy will include direct e-commerce as well as partnerships with publishing, distribution, retail, and other information services companies.
The Company is also approaching another significant milestone in commercializing its product with the opening of its new manufacturing facility in Dresden, Germany on September 17, 2008. The factory is the world’s first commercial-scale plastic electronics manufacturing facility. It will begin to immediately ramp production on the Plastic Logic reader.
“Plastic Logic has the technology to take a leadership position that could make a major mark on the e-reading category. This is a Company to watch, ” said Tim Bajarin of Creative Strategies.
Final pricing for the Plastic Logic reader will be announced when the product ships; the Company expects it to be competitively priced among e-reading products. To stay tuned, go to
http://www.plasticlogic.com.
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