I bought red, then white, then black (in that order) but there was no other choice for the last one.
I tend to be tired of everything being black, hence the red one and my smartphone is blue. A black ereader will have a better contrast, if it has no front light, but at least with Kobo it also is a fingerprints magnet. Those fingerprints are less noticeable on a white bezel.
However, I bought a black Mini for my brother's birthday (I hope he'll like it which is far from sure).
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