Interesting. My guess is first-time ereader buyers don't feel the same sense of compromise that veteran owners (some) would. First time buyers haven't developed an attachment to the format; there's no established experience for the ads to affect. For them, $25 less is $25 less, especially when many of them are unsure if they will even like using an ereader.
For those opposed to the idea, it could be of concern. New waves of consumers will just accept the feature, never having used it without, and those who prefer ad-free could become a minority. I doubt it, though.
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