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Yeah, this is irritating. It's nothing more than B&N giving the finger to content not purchased directly from them.
Kindle allows sharing on Facebook and Twitter from ANY document over wifi / 3g. It shows as "from a personal document." Fine by me as it still shares.
B&N better get their act together if they want to compete on a serious basis. Users want solid technology that integrates (3g/wifi/social). Well, at least I do.
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