[P.X. Fort]

We all mostly agree that an ebook should not cost anywhere near Hardback and paperback prices.

Simply looking at the inherent costs from printing to brick and morter sales, an ebook bypasses this entire process.

But what is going to happen will follow the same model as the banking industry and ATM machines. The evolution will be more rapid with ebooks since our knowledge and technology are much more sophisticated.

The Adoption of the Technology 30 years ago was slow but steady. Banks urged and suggested to their patrons that they use these ATM systems since it would be much more convenient for them allowing 24 hour access to their money for free. The banks claimed that their savings due to reduced teller capicity would be reflected in better Rates and services.

The ATM card began to become the norm until we became dependent.

The Bank promise of better rates and services never transpired, instead the banks increased profits due to a reduced teller capicity and through fees on ATM transactions.

We were dupted into paying to get our own money and we do it still today.

If we do not act now, in only a few years we will pay $25 for a new ebook realease. We will pay it because others will pay it. A person who buys only a book or two a year will not care about the price. The fact that they can easily download it from the comfort of their Starbucks chair will justify the cost to them. Meanwhile, the publishers will be laughing about how they used to hate the electronic book market.

The progression of technology is always touted as a time saving lower cost alternative. But it rarely manifests in that way.

We need to make sure this time it does.