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Old 07-28-2014, 09:05 PM   #5
fjtorres
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Quote:
Originally Posted by Barcey View Post
Interesting. On the Hachette drop I wonder if it was impact from the removal of the preorder button and Amazon not discounting causing some books not making the best seller list. If you miss that you get less visibility across retailers.
That's one possibility.

I've also heard it suggested that with Hachette spending so much time and effort on their anti-amazon campaign they have no time left to promote their books. After all, there’s only so many staff hours in the day and spending them Amazon-bashing is bound to have an impact. The Hachette-friendly media is devoting their time and reporting to the fight, instead of the books.

Other possibilities:
- maybe the new release books themselves are underwhelming, so that even a big exodus from Amazon isn’t enough to prop up sales.

- maybe the whole anti-Amazon campaign has hurt Hachette’s image market-wide by reminding readers of their anti-competitive and anti-consumer habits. This might even impact the specific authors behind the media campaign… (awww!! How sad for the millionaires!)

- maybe the fact that Hachette books at Nook appear to be Agency priced across the board has them at a competitive disadvantage compared to indies and the other tradpubs.

Maybe all five effects combined?

Or maybe they were lucky to make it to 9% in Feb and 7% is their real market clout, even with a boost from Amazon "defectors".

Lots of possibilities, only one certainty: any losses at Amazon aren't being replaced at Nook.

That, and indies are about as big at Nook as at Amazon.

Last edited by fjtorres; 07-28-2014 at 09:10 PM.
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