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Even in the EBook sphere Amazon must be doing much better financially. Under agency, it is no longer subsidising the sale of Cartel EBooks at $9.99. Any loss of sales volume through excessive pricing by the Cartel is offset to some unknown degree by a greater share of revenue for Amazon from these titles, since the Cartel members are apparently forfeiting their Amazon incentive to price reasonably. Further, it seems that many readers not buying Cartel ebooks at the higher prices are still spending their money with Amazon but on self-published and Indy titles. Make no mistake, Amazon is probably the major and perhaps ultimately the only beneficiary of Agency. If publishers come to the party and price their ebooks reasonably, they will now bear the full cost of "discounting" themselves. If they don't, they will continue to lose sales to self-published and Indy Authors, a segment of the market dominated by Amazon.
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