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Given that Amazon just yanked all Macmillan books -- physical and digital -- from their website over a dispute about Macmillan's desire to sell books for $15 a pop (a model that Apple allows, and that was explicitly shown at the iPad launch: several macmillan books at $14.99 onscreen), I'm deeply skeptical that the ipad will force a DOWNWARD pressure on ebook prices.
if anything, Apple's contract allows ebook publishers to jack up their prices to reap bigger profits. Macmillan's shown they want exactly that.
Prices will be going UP thanks to Apple and the iPad, not down.
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