Thread: Countdown to reading app Apple-calypse
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Old 06-30-2011, 09:28 AM   #7
murraypaul
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Quote:
Originally Posted by jswinden View Post
It seems as though Apple backed down on this. Perhaps it was all just a bluff Apple had hoped would work.
Who says it didn't work?
A significant number of magazine and newspaper publishers signed up to the new newsstand platform, and it was never eBooks they were interested in.
For eBooks, although the iPad can be used to read all different formats, they are in silos, you have to read Apple's books in the iBooks app, Amazon's books in the Kindle app, other DRM-ePubs in BlueReader or txtr.
That is what they wanted to avoid for magazines and newspapers. There will now be a single frontend for all of them, which makes the iPad a more attractive platform as a whole.
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