[Danny Fekete]

I. Don't. Want. Books. With. Commercials.

The advertisements in the sample PDF were very sleek and unobtrusive, certainly, and if I had to deal with ads, I could think of worse ways to view them than through Adobe's pretty GUI. But, unless you're lucky enough to be running on an enormous screen, you're losing real-estate. That exacerbates eye-strain and adds ammunition to the folks what're criticising ebooks in general.

PDF is a clean, efficient, universal medium, and offering it up as a zone for advertising seems to me like an awfully dangerous floodgate. Imagine if Staples (Office Depot) started selling subsidised reams of paper watermarked with their logo: businesses would leap at the opportunity for reduced operating expenses wherever they could get away with it and the spoilt medium would trickle down to the end-users.

This is poop. This is a very big poop.