[Xanthe]

All though it's not as sexy a demographic, I always wonder why more advertising dollars aren't aimed at the aging-eyes demographic, especially in the low sales fiscal quarter, when the more technically savvy have learned to wait for the next generation devices.

I was watching the QVC broadcasts when they were offering the Nook HD and the HD+ as their daily Special Values, and those things were flying out of there, mainly to people who either were first-time buyers or who already had an e-reader and were buying it as a gift for another family member.