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Old 07-14-2010, 09:19 PM   #94
Bismarn
Borders eReaders (Ret)
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Join Date: Oct 2009
Device: Sony PRS-700
Sony Store Dumped

Quote:
Originally Posted by pwjone1 View Post
Anyone know what happened to the older Sony-Borders e-Book Store?
The Sony store was so sparse and the Borders' branding of it so ineffectual that it was quietly dumped. Sony wanted no part of the new ebook strategy at Borders so they went to Kobo. Sellers in the store push that books bought at the new online site can be used with the Sony Readers using ADE. I have confirmed this myself. The Borders desktop software couldn't see my Sony Reader however, so stick to ADE.

The ironic thing is: everyone complained that Borders got into the ebook game late when in fact they got into it years earlier than B&N by hooking up with Sony, but it made such a tiny splash that no one noticed. In fact some Borders were selling the Sony 505 back when the Kindle 1 came out.
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