Prolific cover-to-cover readers will always be a minority, but I think a lot of people are always reading something... just not necessarily fiction. Reading is just one of the least social mediums for storytelling. Video games, film, and television are much more social. Reading is done in one's "alone time" rather than in "fun time with friends", which means it will never be as mainstream compared to the other mediums. But it's still cool!
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