It is at the top of your price range, but the Sony PRS-350 is a much better device that the PRS-300. It is the same form factor as the PRS-300 but much better hardware and somewhat better software. For example, the PRS-350 has a Pearl E Ink screen (like the Kindle 3) with more contrast than the Vizplex E Ink screen on the PRS-300.
I would definitely recommend the K3 over the PRS-300, but the choice is much closer between the K3 and PRS-350. There really is a significant difference in size between 5" and 6" screens, but the 5" is more portable if you expect to carry it around every day. The Kindle has the largest single store, but with the Sony you can shop in multiple stores.
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