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* Before You Go ... -- When you reach the end of the book, you can immediately rate the book, share a message about the book with your social network, get personalized recommendations for what to read next, and see more books by the same author. Learn more.
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I hope that's strictly an opt-in feature. I wouldn't be so keen on having to answer "no" to a bunch of questions at the end of a book.
"Would you like to rate this book before closing it?" "Are you sure you don't want to let your friends know you finished this book?" "Would you like to see a recommendation on what to read next?"