02-18-2010, 10:20 AM
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#1
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Opinion Artiste
Posts: 301
Karma: 61464
Join Date: Mar 2009
Location: Albany, OR
Device: Nexus 5, Nexus 7, Kindle Touch, Kindle Fire
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NYT: Apple’s Prices for E-Books May Be Lower Than Expected
The article says, in part:
Quote:
But according to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on best sellers — so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon’s $9.99. Essentially, Apple wants the flexibility to offer lower prices for the hottest books, those on one of the New York Times best-seller lists, which are heavily discounted in bookstores and on rival retail sites. So, for example, a book that started at $14.99 would drop to $12.99 or less once it hit the best-seller lists.
Moreover, for books where publishers offer comparable hardcover editions at a price below the typical $26, Apple wanted e-book prices to reflect the cheaper hardcover prices. These books might be priced much lower than $12.99, even if they did not hit the best-seller list.
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