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Ignoring rare, out-of-print, and other special cases, which I suspect will always have people "pirate", I believe the best way to reduce piracy is to make it so simple, economical, and ubiquitous to get legitimate copies that it isn't worth the effort to pirate an e-book...
If a person can find what they're after at B&N for $0.99 or at most $2.99, I'm unlikely to do the work to find a pirate copy 'cause it's not worth the effort...
Keep charging $10, $12, or $14 for a popular ebook that's already made money as a hardcover and more money as a paperback (doesn't matter whether it's true or not, we're talking the PERCEPTION of having made money), and on which he/she can't recoup a portion of their investment by selling it to Half Price Books, and piracy will continue to burgeon and increase in popularity.
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