He lost me right at the start:
Quote:
THE Kindle from Amazon.com is designed to let us do one thing very well: read. To survive, it must excel at this, not only by jostling to stay a nose ahead of other e-readers, but also by maintaining an enormous lead over the Apple iPad and its coming competitors.
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Because *he* sez so.
Riiiight.
Just like Porsches *have* to outsell Civics to survive.