Quote:
Originally Posted by charmian
I think it's because:
1. A lot of people are fine with reading on tablets, which have fallen in price and weight, while improving screen quality.
2. Existing e-ink readers are "good enough" for many users. Probably many e-reader owners weren't even interested in the frontlighting improvement.
3. Carta is not a huge improvement over Pearl. (This is a really big, and often overlooked one, I believe)
4. Devices are generally subsidized by ebookstores.
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I think this is mainly it AND the fact that people already have e-readers. The price they want for an e-ink device can get me a decent tablet now if I only want to read ebooks, and it has the added bonus of being able to pull from Amazon, Kobo, Nook and other places... also you can play Angry Birds on it too when you are bored.
I think eInk readers are going to have to majorly come down in price to see major sales, like $20~$30 range where people can go "Well it's just two or three 10s versus almost 100."
When I was looking into eInk myself the prices were the major turn off. "60~150$ JUST for text?!"