Daithi,
Thanks for posting this. I must say it's come as a surprise. I'm not saying you're wrong, but I receive all the affiliate emails, and I don't recall seeing anything about this. Can't find any mention on the affiliate site either. (They do say the 10% rate applies to the Kindle itself, but make no mention of Kindle books.)
I am an Amazon affiliate, and have created several pages on my sites dedicated to "selling" Kindle books, so that's now a waste of effort. But, like you, I'm only affected slightly. My affiliate earnings aren't high enough for it be a serious loss.
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