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From a marketing perspective there is already a basis for a pilot study.
Use Fictionwise for the pilot.
They offer both multiformat (non DRM) and secure (DRM) formats. While you can't compare authors directly, you should be able to 'normalize' sales curves. If the shape of the non DRM curve for any author (or most authors) is approximately the same as the shape of the curve for a DRMed author, then it would be hard to argue they are losing sales with a more open format. I doubt if popularity of an author has anything to do with honesty of the reader.
So - any marketers in our midst ready to contact Fictionwise and provide a scientific reason for the industry big boys (and girls) to change their practice?
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