Wants and needs are different things.
Conflating the two is very bad decision making. Very few if any digital content products are true needs; most are merely "wants". Pretending otherwise is just rationalization for "I wanna, I wanna, I wanna".
By now it is probably too late to re-train the current generation but perhaps something can be done for the next:
http://www.empoweringparents.com/I-W...t-in-Kids.php#