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I haven't read every post, but I think one reason is most people who want one already have one and often don't buy a new one unless it's a much improved model or their old one wears out/breaks. They still aren't as cheap as a single paperback book, though the price has gone down in recent years. Even $60.00 can be a big investment just for the ereader itself when the economy isn't the best and there are other things that are needs that have to be taken care of 1st. Things like groceries, the rent, etc.
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