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Yes. I have done it with my first book. You need to first get your book on Amazon, and then use Smashwords or others to get your book in to Apple, and B&N for free. Those 2 stores seem to be key. Next you get as many people as you can to report the price to Amazon through there "have you seen this cheaper?" link. After a highly unpredictable and variable amount of time Amazon will then price match Apple and B&N to make the book free. Mine has been free since May 2010 via this method.
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