If the e-book costs more than the paper book, I'm probably not going to buy either the paper book or the e-book, but instead buy an entirely different book. It costs less to produce an e-book than a paper book. It's not a lot less, the industry claims it is about 10% less. So I don't expect the e-book to be a lot less, I just expect it not to be
more than paper book.
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It's time to move past the knee-jerk comparison of electronic to print. You're fighting a war that was lost before you found out there even was a war. Woosah.
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It's not a knee-jerk comparison. The war isn't "lost": most e-books are cheaper than their paper counterpart. It seems that people in general are unwilling to pay more for an e-book than for the paper book.