Using Word, In Design, or any WYSIWYG editor to design eBooks is probably the biggest reason for crappy eBooks. If someone uses those they have no idea of how to create an eBook, or they are too darn lazy to do it right. For many eBooks, little more than h1, h2, h3, p, ul, ol, and li or even necessary. Yet we see eBooks with span used a million times and with div used to surround p paragraphs to make them into headings, and a plethora of other non-conventional formatting techniques. A person might be a good web designer but a lousy eBook formatter! K I S S!