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Any thing is only worth the price someone will pay for it. I think that price increases based on the comparative wealth a person has, as well as their desire for something.
I have no qualm with spending $4 on a pumpkin spiced latte. More than $10 for an ebook is difficult for me. No, it doesn't make sense, as the latte is consumed far more quickly than the ebook. I also have a few hundred unread ebooks in my queue. I do not have a few hundred fresh pumpkin spiced lattes.
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