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That's actually the fascinating thing about e-books - a monopoly really isn't possible. The way it works now, any publisher in the world could sell e-books that would work on the Kindle and completely cut Amazon off if they wanted to.
Most don't choose to, because they insist on using DRM. But some like Baen don't, and I guess Phoenix, too (if they would only follow Baen's pricing, I might actually buy from them...)
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