Heck -- I hadn't even *heard* of the other types of e-ink reader until the Kindle debuted. Then I googled some research and checked all the brands, before deciding that the Kindle was the right one for me. So, at the very least, Amazon brought the e-book device out into the general view. (And even so, many of the other geeks I showed it to, had never heard of one. Those are *geeks* mind you!!)
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