This one caught my eye! I got an email from Borders on it so I went hunting. If/when my Sony 350 dies I could look at getting a Kobo. I'm waiting to hear the views of those who use it regularly. I dearly love my Sony and got it at a good price but in Canada they're $200!! That's pretty stiff compared to the $140 of the Kobo Touch.
Pricewise, I was actually impressed that in the US it's only $129 compared to Canada's $139. $10 isn't a huge difference to swallow. Hubby bought my Sony in the US for $130 compared to in Canada for $200. That's a crazy difference. With only a $10 difference, plus the higher tax rate of course, I think it'll deter a lot of people driving over the border to grab one in the US.
Thank you Asawi for correcting the other person regarding the Sony 600 Touch. I was thinking the same thing and almost going to type it out to them when I read your post.
The new Sony touch screens are far superior to the 600. I bought the 300 at the time because I couldn't stand the 600.