According to an
article on The Book Standard Web site, the co-branded Borders-Sony e-book site has gone live. Access to the site is given to customers who buy a Sony Reader at a Borders store.
Here's the interesting part. With all the noise about wireless and e-books lately, Borders is providing access to the site to T-Mobile Hot-Spot customers and providing T-Mobile wireless connectivity in the store. While the connectivity really only seems useful to lubricate impulse buys, it does forecast the plans Borders has for their new Digital Media brick and mortar stores, where digital media can be browsed in a regular store, but purchased in digital form.
Publishers Weekly provides some additional information. Customers who buy the Sony Reader through Borders are given a promotion code and access to a customized version of the eBook Library software necessary to access the Borders-Sony e-book store.