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While I'm waiting for my very first ereader to arrive (i pre-ordered the kobo), I'd just like to add that Kobo probably can't do much better than pricing it the same as when Kobo 1 first came out since they're still selling the Kobo 1. If they lower it any more than say, 10 or so dollars ($150 here in Canada), Amazon will probably swoop in with another price cut so there really isn't any point in their perspective. But this is just my guess and I'm no business major. As a side note, and this may be just me, but it seems like their employees are much more active in the forums than the other companies (in a good way).
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