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There's one point that I think a lot of industry wags are missing. Amazon absolutely can afford to lose the e-book wars. Based on the last financials I saw, media accounts for somewhere in the mid-40% of Amazon's revenues. "Media" includes DVDs and music. Considering how small the e-book market is, as a share of books in general, Amazon could easily afford for the whole Kindle part of the business to go *poof*. It's not likely to, of course, but the e-book war is by no means any kind of desperate last stand for the future of the company.
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