There could be flash book stores, set up in the middle of a busy intersection with a couple of traffic cones and some couches, a few decorative plants and a coffee cart. Then start inviting the digital literati to partake of whatever ebook you're currently offering. We're talking about starbucks of course.
I do wonder if the bookstore in the article is actually the primary distributor of the book or if they are an Amazon affiliate or something.
