I have a PRS900, but I'm fed up with either paying more or format shifting etc. (with variable results). I just want to be able to buy books and read them - at a reasonable (i.e. less than paper) price. Now that Amazon has a UK store, I can do this for a large and growing subset of books, so they get my business. My guess is that their competitors in the UK (Sony mainly) don't stand a chance, because they are offering less content for more money both up-front and ongoing.
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