Has anyone actually looked at the survey?
I found
this and
this, and while they both say 2010, I'm guessing that the first link actually refers to 2011.
Anyway, in the first link, which matches the number of consumers in the article linked in the OP, the key findings on piracy are:
Quote:
Pirates could be subscribers: 44% of those who download unauthorised content would be willing to pay a small monthly fee in order to carry on using their favourite site, rising to 51% of 25-35 year old males. Most (59%) thought £3-£3.50 a reasonable fee, but 25% would be willing to pay up to £14.50 per month.
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