Thread: Will the Kindle ever be available in brick and mortar stores?
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Old 02-11-2009, 12:19 PM   #15
pilotbob
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Quote:
Originally Posted by DixieGal View Post
It's different for Amazon than Sony. Sony has been in stores for half a century. Amazon has always been electronic.
Also, Amazon can control costs by doing just-in-time manufacturing. They can adjust the output of the factory based on the order levels probably withing a week or so of lead time. With brick and mortar you have to anticipate what you think will be ordered by retailers... you have to warehouse extra devices and also have to worry about retailer returns.

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