Amazon has a new advertisement that lauds the e-ink styling of its traditional Kindle e-reader and the low price of its new tablet, the Kindle Fire. What's the target? Apple's iPad, of course, carried along by a dorky dude. The smart Amazon buyer is a bright-eyed bikini-clad mother of two.
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Amazon ad-watchers may recognize the bikini mom. Just 18 months ago, she was the bikini girl who bragged that her Kindle cost less than her sunglasses, stirring a brief online controversy. Back then, she didn't have any kids; now they look to be about 10. They grow up so fast when you raise them in a surreal beach-side environment, don't they?
http://latimesblogs.latimes.com/jack...i-ipad-ad.html
