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^ Because there is no aftermarket alternative: it's the only one that attaches and detaches that way, so they can charge you an arm and a leg for it! The soft one (whatever it is called) feels like one of those iPad sleep covers - kind of neat, but will look as shabby after a while as the iPad ones that are not made of leather.
You can always just get it without the cover and use some other keyboard with it (USB or BT), but then you'd have to get some type of case for the tablet, and lug two separate things around, instead of one compact package.
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