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Originally Posted by guyanonymous
I find the threshold for advertising to be very interesting. My threshold on the web is moderate - but when sound/video/'flash' distract me from the main content, the website or the ads vanish; I either stop going to that site or I turn on adblocker for that site.
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My adblocker is defaulted to on for all sites.
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For TV, I'm now so used to watching shows without commercials via DVD sets, some streaming, pvr, etc, that I can't be bothered to watch them 'live' on TV, even when the opportunity arises.
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I love Tivo's 30-second skip button. The only time I end up watching the commercials is when I forget to hit the button.
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Movies in the theater, well, it's hard to escape the commercials at the beginning unless you risk arriving late.
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What's a movie theater?
Most of the time I'm watching a movie in the home theater, and skip over the previews on the DVD.
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Radio, though, is different for me. Bar the really loud ads, I don't channel flip etc. I'm one of the few people I know who doesn't change the station the second an ad comes on. So in this instance, my threshold is higher than others.
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The majority of the time I'm listening to radio is when I'm driving, so I don't skip channels either. But mostly because I'm trying to pay more attention to driving than messing around with the radio. I pretty much put it on a station and just leave it there (unless I've listening to my MP3 player in the car).