Just an idea, but everyone I have shown this too has freaked and wondered why didn't they know about the PE before they bought their Ipad or Kindle? Everyone wants to read Indoors AND Outdoors.

What if all edge/PE owners created videos and stormed YouTube? Showing people something converts better than any description on a site or review. An actual video of someone using the device indoors and then walkng outdoors and using the eInk side for the same book, would be interesting.

If those videos were then connected on our Facebook (whatever social media) sites where "friends" can click and see. Well, as a marketer myself, campaigns have started with less and made millions.